Social Marketing- 2 pages BHE226 M1S
This assignment entails you going through the process of influencing policymakers. Review the Oklahoma Rehabilitation Council Advocacy Toolbox. Read the âWriting to government officials or lobbyistsâ and the âRaising a Concernâ sample letter. Additionally, read the âFinding and using dataâ article for this assignment.
The health topic for this Assignment will focus on Prescription Drug Misuse/Abuse.
1. Choose any topic that is related to the category stated above. Choose whether you will advocate for change at the local, state, or national level.
2. For this SLP assignment, you will be writing to âraise a concern.”
3. Choose three key elements from âFinding and using dataâ page and discuss how these elements relate to influencing policymakers (one paragraph).
4. Write a one-page letter that encompasses the information from the above 3 bullets (on âraise a concernâ).
Note: The first page addresses bullets 1â3. The second page is a one-page letter on âraising a concernâ and encompasses the information from questions 1â3 (see sample letters for guidance). Your letter must be on a topic related to the category stated above and must be directed toward the local, state, OR federal level.
Length: 2 pages (excluding the cover page and the reference list).
REFERENCES:
Required Reading
Daniel, K. L., Bernhardt, J. M., & Eroglu, D. (2009). Social marketing and health communication: From people to places. American Journal of Public Health, 99(12), 2120-2122. ATTACHED
French, J., & Russell-Bennett, R. (2015). A hierarchical model of social marketing. Journal of Social Marketing, 5(2), 139-159. ATTACHED
Holmsen, K. (2017). Social and behavioral change communication challenge (SBCC) . Accessed at https://youtu.be/utW3c7ybv98.
NCHEC. (n.d.). Responsibilities and competencies for health education specialists. Retrieved from https://www.nchec.org/responsibilities-and-competencies.
Oklahoma Rehabilitation Council. (2019). Finding and using data. Retrieved from https://orc.okstate.edu/content/finding-and-using-data
Oklahoma Rehabilitation Council. (2016). Advocacy toolbox. Retrieved from https://orc.okstate.edu/content/advocacy-toolbox
Community Tool Box. (2020). Chapter 33: Section 1. Writing letters to elected officials. Retrieved from https://ctb.ku.edu/en/table-of-contents/advocacy/direct-action/letters-to-elected-officials/main
Society for Public Health Education (SOPHE). (2017). Health education specialist. Retrieved from https://www.sophe.org/careers/health-education-profession/
Optional Reading
Centers for Disease Control and Prevention [CDC]. (2015). Prescription drugs. Accessed at https://www.cdc.gov/phlp/publications/topic/prescription.html
Substance Abuse and Mental Health Services Administration [SAMHSA]. (2017, July 27). Why do adults misuse prescription drugs? Retrieved from https://www.samhsa.gov/data/sites/default/files/report_3210/ShortReport-3210.pdf
Social Marketing- 2 pages BHE226 M1S This assignment enta
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