OMPETENCIES 7019.1.1 : Epidemiology The graduate applies principles of epidemiol


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OMPETENCIES
7019.1.1 : Epidemiology
The graduate applies principles of epidemiology to the assessment of the healthcare needs of communities.
7019.1.2 : Community Care and Collaboration
The graduate plans and coordinates community care in collaboration with community partners.
7019.1.3 : Community Advocacy
The graduate develops culturally sensitive and relevant strategies to advocate for populations, based on knowledge of community health systems.
7019.1.4 : Community Health Promotion
The graduate proposes health promotion initiatives and services to promote disease and injury prevention.
7019.1.5 : Environmental Health
The graduate assesses the impact of the environment on the health of the community.
INTRODUCTION
Part of cultural competency is advocating for sensitive patient populations regarding health issues or needed improvements in the community. A big part of advocacy is uncovering effective stories discovered in your community assessment. Equally important is understanding how to broadcast your discoveries to the larger community. In today’s society, social media is a powerful leveraging tool to share a story, build support, and demonstrate advocacy.
In this task, you will be submitting your completed “Community Health Field Experience Time Log” found in the Web Links section. The activities you complete in your community should relate to your field experience topic and focus on primary prevention of the health concern or risk. In addition, you will discuss a social media marketing campaign and implementation plan to convey a health message to the chosen target population.
Note: Your assessment will not be evaluated unless both Parts 1 and 2 of this task are submitted.
REQUIREMENTS
Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. The similarity report that is provided when you submit your task can be used as a guide.
You must use the rubric and task directions to direct the creation of your submission because each provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.
Tasks may not be submitted as cloud links, such as links to Google Docs, Google Slides, OneDrive, etc., unless specified in the task requirements. All other submissions must be file types that are uploaded and submitted as attachments (e.g., .docx, .pdf, .ppt).
Part 1: Field Experience Project Submission
A. Submit a completed “Community Health Field Experience Time Log” from the Web Links section by following the guidelines outlined on the attached “C229 Field Experience Activities List” and doing the following:
Note: Your time log must be submitted with your written assessment. If both are not submitted at the same time, your task will be returned to you without evaluation.
1. Include the date of each activity (mm/dd/yy).
2. Include a unique descriiption of what was accomplished during the time spent for each appropriate primary prevention activity.
3. Include the following information for your contact person and site:
• name of the licensed registered nurse (RN; your contact person)
• the RN’s title or affiliation with the facility
• the RN’s license number
• a working phone number or email address for the RN
• the facility name
• a full physical address for the facility.
Note: WGU may contact the listed contact person to verify dates, hours, and activities. The contact person should be made aware of this validation process.
4. Include the number of actual hours spent on each activity (not including preparation time).
5. Explain the importance of each activity to your selected primary prevention field experience topic.
6. Record a total of 65 hours that meet each of the following requirements:
• 5 hours assigned from the local community assessment (“Windshield Survey”)
• 60 student-planned activity hours based on the attached “C229 Field Experience Activities List”
• no prep time hours (i.e., prep time should not be included in reported hours)
7. Include the required student signature with a valid date and RN license number.
Note: Audits and verification of time log activities do occur. Violation of the WGU Code of Student Conduct or the Academic Authenticity Policy could result in disciplinary action.
Part 2: Social Media Campaign
Note: The “CDCynergy” web link provided in the Web Links section may be useful in completing your social media campaign. The use of this web link is optional.
B. Write your community health nursing diagnostic statement that identifies the following components:
• a health concern or risk that is relevant to your chosen field experience topic
• the affected group (e.g., target population) or community
• suggested causative factors
• evidence or support for the health concern or risk
1. Explain how the health concern or risk from your community health nursing diagnostic statement is linked to a health inequity or health disparity within the target population.
a. Discuss the primary community resources and primary prevention resources discovered during your “Windshield Survey” that are relevant to the health concern or risk.
b. Discuss the underlying causes that lead to the health concern or risk for the target population.
2. Discuss evidence-based practice standards (i.e., scholarly backed guidelines or practices) associated with the health concern or risk.
3. Identify data that provide insight into the significance of the health concern or risk from the local (e.g., county), state, or national level.
C. Develop a community health nursing social media marketing campaign strategy that will convey a health message and address the health concern or risk by doing the following:
1. Describe a measurable objective for the social media marketing campaign.
2. Recommend two social media marketing interventions (i.e., education, resources, networking) specific to the target population, and provide rationale for how each intervention improves the health message related to your selected health concern or risk.
3. Describe at least one social media platform you would use to communicate the interventions to the target population, and provide rationale for why each platform is appropriate for this group.
D. Describe best practices and guidelines when utilizing social media platforms for health marketing interventions.
E. Create a social media marketing campaign implementation plan by doing the following:
1. Describe at least two logical stakeholders and the roles and responsibilities each stakeholder has in implementing the campaign plan.
2. Describe at least two community partnerships and the contributing roles and responsibilities each partner has in the implementation of the campaign plan.
3. Formulate a step-by-step timeline of the implementation process for your social media marketing campaign.
4. Describe at least one method of evaluation and the detailed criteria that will be used to measure the effectiveness of the social media marketing interventions.
5. Discuss the costs associated with specific elements of the social media marketing campaign that would require financial support for implementation.
F. Reflect on the application of social media by doing the following:
1. Reflect on the community health nurse’s role in using social media to promote healthier populations.
2. Reflect on how a social media marketing campaign could apply to your current or future personal nursing practice.
G. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.
H. Demonstrate professional communication in the content and presentation of your submission.
File Restrictions
File name may contain only letters, numbers, spaces, and these symbols: ! – _ . * ‘ ( )
File size limit: 200 MB
File types allowed: doc, docx, rtf, xls, xlsx, ppt, pptx, odt, pdf, txt, qt, mov, mpg, avi, mp3, wav, mp4, wma, flv, asf, mpeg, wmv, m4v, svg, tif, tiff, jpeg, jpg, gif, png, zip, rar, tar, 7z
In this course you will complete a local community assessment to identify a public health prevention topic in need of improvement, shadow a RN(s) to observe how they are addressing your topic, develop a social media campaign to improve community health outcomes regarding the topic for a targeted population, and propose a plan for implementing and evaluating your campaign.

Step 1: Read through Units 1-4 of the course material. Take note of the following resources as you review

Step 2: Begin your community assessment of your county Important note: all practicum hours must be in the state in which you are licensed.
Use the Windshield Survey and Community Assessment Tool in the course material. These tools are meant to be a guide to assess your community but do not have to be submitted as part of the task)

Step 3: Select a topic for a problem identified in your community from the list found on the Field Project Requirements document in the course material:
Select a topic and appropriate RN(s) related to that topic to shadow
Field experience validation form must be completed by any RN’s you shadow
Healthy People 2020 Topics and Objectives provide additional information regarding the topic you picked from the field project requirements document. This can be found in the course material

Step 4: Complete 65 field hours of appropriate field activities for your chosen topic
Complete direct hours observing with a licensed registered nurse(s) knowledgeable in the selected prevention topic.
Use the list from the field experience activities list to determine recommended registered nurses and facilities.

*Students who will be completing their field hours in the state of Wyoming will need to complete the compliance process through clinical learning and placement support (CLPS) before engaging in field activities.

Step 4: Write the Social Media campaign paper to address the identified topic of concern
Use task instructions and rubric
Resources regarding social media can be found in the course material

Step 5: Submit the timelog, field experience validation form, and the social media paper
Qualtrics (the official timelog system) is not a database and will not save any information.
The timelog will need to be completed in one sitting once you have met the field hour requirements
You should use a manual log to keep track of your activities until you are ready to enter them into Qualtrics.
After the Qualtrics is completed, sign (electronic signature), date, and enter your RN license number and provide your WGU email.
You will receive the completed timelog via email from qualtrics. Be sure to copy the timelog in its entirety including the time stamp (Report Generated: 9/12/2020 10:02 PM). You may paste the time long to a Word doc in landscape form, save it to your computer and then submit.
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