Assignent Solutionnurs

Interview a person – parent/friend/other relatives – 50 years of age or older; and who has had a recent emergency or in-patient hospital experience; what marketing-led your interviewee to make the choice of provider? What was the modality for the provider marketing/communicating with the decision-maker? What was their experience in comparison to the marketing message? How did this conversation contribute to your understanding of marketing and sales to an older generation?
Given the various types of media options available to marketers today, on the basis of relevant evidence, which is most effective across types of healthcare organizations or services, and why? Which seems most suitable for healthcare marketing, and why?
Which type of media marketing would have the least effect on you as a consumer, and why? To which are you likely to be most responsive, and why? (Please explain your reasons for both by referring to your decision criteria, and to a consumption decision you actually made If you do not have a relevant healthcare anecdote, then another purchase/consumption story will suffice.) Then, compare your decision criteria with marketing effectiveness evidence focused on your demographic.