Assignent Solutionnurs

HEALTH COMMUNICATIONS CAMPAIGNS
PART 1: For this assignment, you will develop public service announcement (PSA) for radio, television, or a website to further bring attention to the issue in the past assignments (attached) that would be no more than 30 seconds if this would to be recorded. Please see the background material/links on PSA’s. Their examples of PSA scripts are very useful and can give you ideas about how to approach the assignment.
• Identify the main purpose and target audience of your PSA.
• Develop a 30-second PSA (~ 60-75 words) for radio, television, or a website. This does NOT have to be recorded for this assignment.
Your PSA should include a “catchphrase” that makes your message memorable. Below are examples of health campaign catchphrases.
“Milk does a body good.”
“This is your brain on drugs. Any questions?”
PART 2: Any good health communications campaign contains multiple avenues to convey the same information. Therefore, please include the following as well, remembering to keep your social media content original and using the same catchphrase created for Part 1.
1. One (1) original (sample) Facebook post to promote your PSA
2. One (1) original (sample) Twitter feed to promote this PSA
3. One (1) sample image that can be used on Instagram including the text of your catchphrase used in Part 1
Length: 1-page script, and sample social media contents for Facebook, Twitter, and Instagram. (1 page)
BACKGROUND
NCHEC. (n.d.). Responsibilities and competencies for health education specialists. Retrieved from https://www.nchec.org/responsibilities-and-competencies.
Office of Disease Prevention and Health Promotion. (n.d.). Health Communication. https://health.gov/healthypeople/objectives-and-data/browse-objectives/health-communication
Oklahoma Rehabilitation Council. (2016). Advocacy toolbox. Retrieved from https://orc.okstate.edu/content/advocacy-toolbox
University of Kansas, Work Group for Community Health and Development. (2014). Chapter 6: Section 7. Preparing public service announcements. Community tool box [Online resource]. Retrieved from https://ctb.ku.edu/en/table-of-contents/participation/promoting-interest/public-service-announcements/main
Optional Reading
Centers for Disease Control and Prevention [CDC]. (2015). Prescription drugs. Accessed at https://www.cdc.gov/phlp/publications/topic/prescription.html
Substance Abuse and Mental Health Services Administration [SAMHSA]. (2017, July 27). Why do adults misuse prescription drugs? Retrieved from https://www.samhsa.gov/data/sites/default/files/report_3210/ShortReport-3210.pdf
Previous assignments attached