Assignent Solutionnurs

Continuation of order 8267063 – All background materials included in assignment page as links
USING MEDIA TO ADVOCATE AND INFLUENCE BHE226-M2S
This assignment entails you going through the process of influencing policymakers. Review the Oklahoma Rehabilitation Council Advocacy Toolbox. Read the “Writing to government officials or lobbyists” and the “Opposing a Proposal” and the “Supporting a Proposal” sample letters. Additionally, read “Changing public opinion” for this assignment.
1. Using the same topic from ASSIGNMENT 82697063 (attached) , identify the level you wish to address your letter (local, state, or national). NOTE: The letter will serve as your script for a 60-second video
2. For this assignment, choose whether you will be writing on “opposing a proposal” or “supporting a proposal.”
3. Choose three key elements from “Changing public opinion” page and discuss how these elements relate to influencing policymakers.
4. Discuss the role of collaboration in health communication and advocacy.
Write a one-page letter/script for a 60-second video, that encompasses the information from the above 3 bullets (on “opposing a proposal” or “supporting a proposal”).
Note: The first two pages must address items 1-4 above. The third page is a one-page letter on “opposing a proposal” or “supporting a proposal” and encompasses the information from your required readings plus a link to your 60-second video where you present the contents of your letter in a persuasive way.
Length: 3 pages (excluding the cover page and the reference list)
Required readings
BACKGROUND
Barry, M. (2017). How to prepare a marketing communication budget. Retrieved from https://smallbusiness.chron.com/prepare-marketing-communication-budget-62386.html
CDC. (2011). The Health Communicator’s Social Media Toolkit. Retrieved from https://www.cdc.gov/socialmedia/tools/guidelines/pdf/socialmediatoolkit_bm.pdf
CDC. (2012). CDC’s Guide to Writing for Social Media. Retrieved from https://www.cdc.gov/socialmedia/tools/guidelines/pdf/guidetowritingforsocialmedia.pdf
Contra Costa Health Services. (2016). Preventing chronic disease: Launching a media campaign. The Community Wellness & Prevention Program. Retrieved on August 1, 2016 from https://cchealth.org/groups/chronic_disease/guide/media.php
Oswald, E. (n.d.). How to reach your target audience online. CHRON. https://smallbusiness.chron.com/reach-target-audience-online-64275.html
NCHEC. (n.d.). Responsibilities and competencies for health education specialists. Retrieved from https://www.nchec.org/responsibilities-and-competencies.
Oklahoma Rehabilitation Council. (2016). Advocacy toolbox. Retrieved from https://orc.okstate.edu/content/advocacy-toolbox
Oklahoma Rehabilitation Council. (2016). Writing to government officials or lobbyists. Retrieved from https://orc.okstate.edu/writing-to-government-officials-or-lobbyists/
Oklahoma Rehabilitation Council. (2022). Changing public opinion. https://orc.okstate.edu/changing-public-opinion/
Optify. (2014). How to build a social media campaign. Retrieved on Retrieved on August 1, 2016 from https://www.slideshare.net/ArtilleryMarketing/how-to-build-a-social-media-campaign-15591263
Society for Public Health Education (SOPHE). (2017). Health education specialist. Retrieved from https://www.sophe.org/careers/health-education-profession
Unite For Sight. (2015). Health communication strategies. Retrieved on August 1, 2016 from https://www.uniteforsight.org/health-communication-course/module1
Yerian, N. (2013). 5 ways to reach your target market online. Retrieved from https://www.business2community.com/online-marketing/5-ways-to-reach-your-target-market-online-0505066
Optional Reading
Centers for Disease Control and Prevention [CDC]. (2015). Prescription drugs. Accessed at https://www.cdc.gov/phlp/publications/topic/prescription.html
Substance Abuse and Mental Health Services Administration [SAMHSA]. (2017, July 27). Why do adults misuse prescription drugs? Retrieved from https://www.samhsa.gov/data/sites/default/files/report_3210/ShortReport-3210.pdf