Assignent Solutionnurs

ASSIGNMENT- USING MEDIA TO ADVOCATE AND INFLUENCE
Assignment
The media is a powerful tool in health promotion. In order to effectively influence your target population, you will need audience-specific resources. For instance, Media advocacy is used when targeting policy makers, while social marketing is used to influence particular groups or individuals’ behaviors.
1. Identify the steps you would take when designing a social media campaign (provide 5-6 steps, use your required readings as a guide, and use bold headings to clearly identify each step.)
2. Describe each step you identified and its importance when designing a media campaign.
3. Identify which of the Responsibilities and Competencies of a health educator a media campaign would address.
4. Identity ethical responsibilities in creating a social media campaign and explain the importance of ethics with regard to a social media campaign.
5. Describe at least 3 different budget strategies a health educator could use when implementing a health communication plan.
Length: 2- pages (excluding the cover page and the reference list).
Required readings
Barry, M. (2017). How to prepare a marketing communication budget. Retrieved from https://smallbusiness.chron.com/prepare-marketing-communication-budget-62386.html
CDC. (2011). The Health Communicator’s Social Media Toolkit. Retrieved from https://www.cdc.gov/socialmedia/tools/guidelines/pdf/socialmediatoolkit_bm.pdf
CDC. (2012). CDC’s Guide to Writing for Social Media. Retrieved from https://www.cdc.gov/socialmedia/tools/guidelines/pdf/guidetowritingforsocialmedia.pdf
Contra Costa Health Services. (2016). Preventing chronic disease: Launching a media campaign. The Community Wellness & Prevention Program. Retrieved on August 1, 2016 from https://cchealth.org/groups/chronic_disease/guide/media.php
Oswald, E. (n.d.). How to reach your target audience online. CHRON. https://smallbusiness.chron.com/reach-target-audience-online-64275.html
NCHEC. (n.d.). Responsibilities and competencies for health education specialists. Retrieved from https://www.nchec.org/responsibilities-and-competencies.
Oklahoma Rehabilitation Council. (2016). Advocacy toolbox. Retrieved from https://orc.okstate.edu/content/advocacy-toolbox
Oklahoma Rehabilitation Council. (2016). Writing to government officials or lobbyists. Retrieved from https://orc.okstate.edu/writing-to-government-officials-or-lobbyists/
Oklahoma Rehabilitation Council. (2022). Changing public opinion. https://orc.okstate.edu/changing-public-opinion/
Optify. (2014). How to build a social media campaign. Retrieved on Retrieved on August 1, 2016 from https://www.slideshare.net/ArtilleryMarketing/how-to-build-a-social-media-campaign-15591263
Society for Public Health Education (SOPHE). (2017). Health education specialist. Retrieved from https://www.sophe.org/careers/health-education-profession
Unite For Sight. (2015). Health communication strategies. Retrieved on August 1, 2016 from https://www.uniteforsight.org/health-communication-course/module1
Yerian, N. (2013). 5 ways to reach your target market online. Retrieved from https://www.business2community.com/online-marketing/5-ways-to-reach-your-target-market-online-0505066
Optional Reading
Centers for Disease Control and Prevention [CDC]. (2015). Prescription drugs. Accessed at https://www.cdc.gov/phlp/publications/topic/prescription.html
Substance Abuse and Mental Health Services Administration [SAMHSA]. (2017, July 27). Why do adults misuse prescription drugs? Retrieved from https://www.samhsa.gov/data/sites/default/files/report_3210/ShortReport-3210.pdf