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5-2 Final Project Two: Strategic Communications Plan
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Instructions
The CDC Portal Page on Health Literacy can help support your final project by reviewing how to incorporate plain language into your communications plan.
For this communications plan, use the Strategic Communications Plan Template Word Document.
Submit your Final Project Two paper here.
For additional details, please refer to the Final Project Two Guidelines and Rubric PDF document.
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Rubric Name: Final Project Two Guidelines and Rubric
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Criteria
Exemplary
Proficient
Needs Improvement
Not Evident
Criterion Score
Executive Summary
10 points
Meets Proficient criteria and executive summary demonstrates keen insight into explaining the public health issue or concern, the vulnerable population or community, the related public health program/effort, or the purpose for developing the strategic communication plan
9 points
Provides an executive summary explaining the public health issue or concern, the vulnerable population or community, the related public health program/effort, and the purpose for developing the strategic communication plan
7 points
Provides an executive summary explaining the public health issue or concern, the vulnerable population or community, the related public health program/effort, and the purpose for developing the strategic communication plan, but summary is incomplete or contains inaccuracies
0 points
Does not provide an executive summary explaining the public health issue or concern, the vulnerable population or community, the related public health program/effort, and the purpose for developing the strategic communication plan
Score of Executive Summary,/ 10
Communication Strategy A: Health Professionals
15 points
Meets Proficient criteria and communication strategy outline demonstrates keen insight into target audience characteristics, communication event, message objective, timing, vehicle, description of health literacy, and/or feedback mechanism
13.5 points
Outlines the procedures of a communication strategy including target audience description, communication event, message objective, timing, vehicle, description of health literacy, sender(s), and feedback mechanism
10.5 points
Outlines the procedures of a communication strategy including target audience description, communication event, message objective, timing, vehicle, description of health literacy, sender(s), and feedback mechanism, but outline is incomplete or contains inaccuracies
0 points
Does not outline the procedures of a communication strategy including target audience description, communication event, message objective, timing, vehicle, description of health literacy, sender(s), and feedback mechanism
Score of Communication Strategy A: Health Professionals,/ 15
PESTLE Analysis: Health Professionals
12 points
Meets Proficient criteria and PESTLE Analysis demonstrates keen insight into external factors/forces
10.8 points
Develops a PESTLE Analysis detailing how the following external factors/forces might affect the communication strategy: political, economic, social, technological, legal, and environmental
8.4 points
Develops a PESTLE Analysis detailing how the following external factors/forces might affect the communication strategy: political, economic, social, technological, legal, and environmental, but analysis is incomplete or contains inaccuracies
0 points
Does not develop a PESTLE Analysis detailing how the following external factors/forces might affect the communication strategy: political, economic, social, technological, legal, and environmental
Score of PESTLE Analysis: Health Professionals,/ 12
Communication Strategy B: Non-Health Professionals
15 points
Meets Proficient criteria and communication strategy outline demonstrates keen insight into target audience characteristics, communication event, message objective, timing, vehicle, description of health literacy, and/or feedback mechanism
13.5 points
Outlines the procedures of a communication strategy including target audience description, communication event, message objective, timing, vehicle, description of health literacy, sender(s), and feedback mechanism
10.5 points
Outlines the procedures of a communication strategy including target audience description, communication event, message objective, timing, vehicle, description of health literacy, sender(s), and feedback mechanism, but outline is incomplete or contains inaccuracies
0 points
Does not outline the procedures of a communication strategy including target audience description, communication event, message objective, timing, vehicle, description of health literacy, sender(s), and feedback mechanism
Score of Communication Strategy B: Non-Health Professionals,/ 15
PESTLE Analysis: Non-Health Professionals
12 points
Meets Proficient criteria and PESTLE Analysis demonstrates keen insight into external factors/forces
10.8 points
Develops a PESTLE Analysis detailing the following external factors/forces for the communication need: political, economic, social, technological, legal, and environmental
8.4 points
Develops a PESTLE Analysis detailing the following external factors/forces for the communication need: political, economic, social, technological, legal, and environmental, but analysis is incomplete or contains inaccuracies
0 points
Does not develop a PESTLE Analysis detailing the following external factors/forces for the communication need: political, economic, social, technological, legal, and environmental
Score of PESTLE Analysis: Non-Health Professionals,/ 12
Communication Strategy C: The Vulnerable Community/Population
15 points
Meets Proficient criteria and communication strategy outline demonstrates keen insight into target audience characteristics, communication event, message objective, timing, vehicle, description of health literacy, and/or feedback mechanism
13.5 points
Outlines the procedures of a communication strategy including target audience description, communication event, message objective, timing, vehicle, description of health literacy, sender(s), and feedback mechanism
10.5 points
Outlines the procedures of a communication strategy including target audience description, communication event, message objective, timing, vehicle, description of health literacy, sender(s), and feedback mechanism, but outline is incomplete or contains inaccuracies
0 points
Does not outline the procedures of a communication strategy including target audience description, communication event, message objective, timing, vehicle, description of health literacy, sender(s), and feedback mechanism
Score of Communication Strategy C: The Vulnerable Community/Population,/ 15
PESTLE Analysis: The Vulnerable Community/Population
12 points
Meets Proficient criteria and PESTLE Analysis demonstrates keen insight into external factors/forces
10.8 points
Develops a PESTLE Analysis detailing the following external factors/forces for the communication need: political, economic, social, technological, legal, and environmental
8.4 points
Develops a PESTLE Analysis detailing the following external factors/forces for the communication need: political, economic, social, technological, legal, and environmental, but analysis is incomplete or contains inaccuracies
0 points
Does not develop a PESTLE Analysis detailing the following external factors/forces for the communication need: political, economic, social, technological, legal, and environmental
Score of PESTLE Analysis: The Vulnerable Community/Population,/ 12
Articulation of Response
9 points
Submission has no errors related to citations, grammar, spelling, or syntax
8.1 points
Submission has no major errors related to citations, grammar, spelling, or syntax
6.3 points
Submission has major errors related to citations, grammar, spelling, or syntax that negatively impact readability and articulation of main ideas
0 points
Submission has critical errors related to citations, grammar, spelling, or syntax that prevent understanding of ideas
Score of Articulation of Response,/ 9
Total
Score of Final Project Two Guidelines and Rubric,/ 100
Overall Score
Points earned out of 100
91 points minimum
The overall submission earned 91 points or more. Final calculation of grades can be found in the gradebook.
Points earned out of 100
71 points minimum
The overall submission earned 71 points or more. Final calculation of grades can be found in the gradebook.
Points earned out of 100
1 point minimum
The overall submission earned 1 points or more. Final calculation of grades can be found in the gradebook.
Points earned out of 100
0 points minimum
The overall submission earned 0 points or more. Final calculation of grades can be found in the gradebook.
Associated Learning Objectives
Learning Objective
Assessment Method: Score on Criteria – Executive Summary
Required Performance: Proficient
Learning Objective
Assessment Method: Score on Criteria – Communication Strategy A: Health Professionals
Required Performance: Proficient
Learning Objective
Assessment Method: Score on Criteria – Communication Strategy B: Non-Health Professionals
Required Performance: Proficient
Learning Objective
Assessment Method: Score on Criteria – Communication Strategy C: The Vulnerable Community/Population
Required Performance: Proficient
Learning Objective
Assessment Method: Score on Criteria – PESTLE Analysis: Health Professionals
Required Performance: Proficient
Learning Objective
Assessment Method: Score on Criteria – PESTLE Analysis: Non-Health Professionals
Required Performance: Proficient
Learning Objective
Assessment Method: Score on Criteria – PESTLE Analysis: The Vulnerable Community/Population
Required Performance: Proficient