Assignent Solutionnurs

Instructions:
In your report (5 pages) produce a Consumer Brief on a product or a service you had personally purchased and conducted all the researched in the pre-purchase stage. You are to include ten reviews on the product or service as research material of your particular product or service. The reviews can be obtained from any social platform. Please continue the Creative Brief process with reasonings as to why you selected this product/service in particular basing it on your individual:
Perception;
Learning and Memory;
Motivation and Affect;
The Self – you as the Consumer;
Your Personality, Your Lifestyles and Your Values;
Your Attitudes; Attitude Change and Interactive Communications
Learning outcomes:
Explain how the main components of perception – exposure, attention and interpretation are utilized by marketers to develop and implement marketing strategies, with particular emphasis on the sensory systems.
Relate current theories on how attitudes are formed and measured, and how attitudes can be changed and use data gathered as part of the research in support of your views.
Explain theories of learning and motivation, and explain how they are used by marketers to influence consumer behaviour.
Compare and contrast the impact of consumer age, gender, income levels and social class on buying patterns and purchasing decisions.
Explain key issues in consumer behaviour and explain how the field of marketing is influenced by the actions of consumers and consumers are influenced by marketers.
Explain the role of culture and cultural differences on consumer behavior.
Comments from Customer
Discipline: Consumer Behavior