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A very wealthy businessperson is planning to open an assisted living center. His motivation is his mother, who has Alzheimer’s disease and will soon need a higher level of care. He has hired you as a part of the business development team to conduct market research and do due diligence in regards to the most appropriate location of his new venture.
Discuss 2-3 risk factors that could affect this venture. Justify your answer with examples or evidence from the readings, presentations, or your own research.